ATTACHE_MOI-c-ATTACHE-MOI-PARFUMSThe French Institute Alliance Française (FIAF) presents the first US edition of cult magazine ICONOfly, diary of an accessory, created by French art director and curator Olivia Bransbourg. Now in its seventh issue, its eyes have focused in on the world’s most iconic fashion statement of the moment – the sneaker.

In this special edition of ICONOfly, artists, writers, historians, and designers will create original works demonstrating how sneakers impact the journeys we take throughout New York on a physical, intellectual, and emotional level. There are features from Tom Sachs, Tatiana Trouvé, Pierre Hardy, Crossing the Line 2015 artists Gustavo Ciriaco, Andrea Sonnberger, Elana Langer, and Shezad Dawood.

ICONOfly will be apart of this years contemporary art festival, Crossing the Line and launched alongside a new perfume, ATTACHE-MOI/IT WAS A TIME THAT WAS A TIME, created by British artist Shezad Dawood. The perfume was collaboration with Bransbourg and French perfumer Nicolas Bonneville as part of Dawood’s US debut exhibition at Pioneer Works in Red Hook, Brooklyn.

The magazine is free and will be available in select locations, whilst the scent is not available to purchase until September 22nd.  In the mean time, FIAF and its supported partners/affiliates will be hosting events where you can explore other works, and some of the aforementioned, first hand. Visit them online for more information and check out a few options below.

World Premiere

Shezad Dawood: It was a time that was a time
Presented by Pioneer Works as part of Crossing the Line 2015

Saturday, September 12Sunday, November 1
Opening Friday, September 11 at 6:30pm 
Pioneer Works, 159 Pioneer Street (between Van Brunt and Conover Street), Brooklyn, NYC

Free & open to the public

What would you do if you were among the last people on earth? British multimedia artist Shezad Dawood and the Red Hook community together imagine life after a monumental disaster. 

The result is It was a time that was a time, an experimental post-apocalyptic film at the center of Dawood’s first major US solo exhibition. Shot on the beaches of Far Rockaway, Coney Island, and Staten Island, this film investigates the lasting effects of Hurricane Sandy and envisions building a new society from the ruins of an environmental catastrophe.

In addition to the commissioned film, Pioneer Works will display work in textile, neon, and video from this MoMA and Tate alum.


Elana Langer: What I Live By

Sunday, September 13, from 5pm, Pioneer Works, 159 Pioneer Street (Brooklyn) 
Tuesday, September 15, from 68pm, FIAF, 22 East 60th Street (Manhattan) 
Monday, September 21 & Monday, September 28, from 126pm, A Détacher, 22 Mott Street, (Manhattan)
More locations to be announced!

Free & open to the public

New York-based artist Elana Langer considers the ultimate luxury in life to be thoughtfulness and our ability to apply it to our choices. Her product-less brand, What I Live By, invites us to transform everyday accessories into affirmations of our truth by attaching the What I Live By logo to things we already own. 

Following the brand’s official launch, Crossing the Line will host What I Live By pop-ups at festival events and kiosks around the city. Stop by with something you own that represents your values, brand it with a What I Live By label, and share your story.


US Premiere
Gustavo Ciriaco & Andrea Sonnberger: Here whilst we walk

Saturday, September 19 & Sunday, September 20 at 11am, 2pm & 5pm 

Starts at Pioneer Books, 289 Van Brunt Street, Brooklyn, NYC


In the tradition of the flâneur, Brazilian artist Gustavo Ciriaco and Austrian artist Andrea Sonnberger carefully guide you on an hour-long, silent walk through the streets of Red Hook. Literally bound to the group by a supersized rubber band, you become part of an instant community, a collective spectacle, an ephemeral space. Together, New York’s quietest glimmers of beauty are yours to discover.