PacSun pop-up store opens today in New York. With all this gloom doom rain, the Big Apple sure could use some West Coast sun.

Bringing its most sought after pieces but many exclusives, PacSun SoHo will be hosting special summer events, as well as live in-store DJ performances all Memorial Day weekend (May 25-27).

“At more than 10,000 square feet, the store is much larger than our typical footprint and includes expansive selling space and distinct merchandising assortments that will feature many of our key branded partners including: Nike, Hurley, Vans, Diamond Supply Co., Modern Amusement, Beats by Dr. Dre, Brandy Melville and our exclusive collaboration with Kendall & Kylie Jenner,” said Gary Schoenfeld, CEO of PacSun.


Known for the their lax feel and vibrant patterns and colors, PacSun will merge the elements of Cali with the black, on black, on black notorious to New York with a Death Valley meets NYC Skyline décor. Plus both men’s and women’s shops will house exclusive product rotating out every two weeks.

Located at 583 Broadway, in the former ESPRIT store, this pop-up shop will only be around from today to Labor Day.