amj_PringleScotlandNo, this story isn’t about the critically acclaimed Netflix series, Orange is the New Black by Piper Kerman, but based off the statement colors during London Fashion Week.

Each season Pantone decides a “color of the year” that deciphers what shade will be hitting the stores on a variation of fashions – nail lacquer, makeup, scarfs, cardigans, umbrellas – you name it. And to follow the theme people do a seasonal re-design of promotion to even encapsulate the hue. Though the choice color was Radiant Orchid, which has been interpreted by many as variable hues of purple, part of me wished it were orange.

This LFW14 collections like Preen by Thornton Bregazzi, Mark Fast and Christopher Raeburnwere loud and proud with their orange. Choosing complete ensembles in rich, vibrant shades, made you stop for a second and look. It was like those girls in high school who matched their bright pink belts, to their baby-tee and their Bakers high heeled Timberland knockoffs. You didn’t like what they were wearing, but you gave them a few extra seconds of your gaze. Except in this case, I like it.

I like when designers use colors we’ve grown afraid to wear, and run with it. From scarves of neon orange to basic camisoles sticking out of an all-white ensemble, it makes a once unappreciated color appeasing to the eye.