Listen, I refuse to drink the Jay Z and Beyoncé Kool-aid, but you can’t deny their announcement efforts in the past year have been nothing less than perfectly timed. Bey’s album drop, which was both a music and video compilation, was handed to the world so nonchalantly. It was like she dropped dinner napkin and said,”Oops, I did it again.” Or how about Jay only releasing his album early to Samsung phone users, then going on twitter and answering questions all day. WHAT?! Come on, y’all! You can’t keep stopping life traffic like this.

::pinches the bridge of nose and lets out a sigh:: And now, they’ve gone and titillated our taste buds once again, with “RUN”. A trailer directed by Melina Matsoukas for a film that will never come out, promoting their ON THE RUN tour. Some of the most iconic faces in the industry are featured, like Don Cheadle, Sean Penn, and Jake Gyllenhaal – who, by the way, I would love to see on screen together! Plus it stars Guillermo Díaz, Emmy Rossum, Rashida Jones, Kidada Jones, JAY Z, and Beyoncé.

I can’t. My heart just can’t take anymore.