MR3ManuelRacim opens first retail location in New York’s TriBeCa. A contemporary label providing made-to-measure men’s shirts, known for their quality, fit and design, drew inspiration from interior architect Jean-Michel Frank. Taking clients to 1920s Paris, shortly after “la Belle Époque,” guest are greeted by a style adviser who helps create the best shirt for you.

Starting at $125, visitors have the option of 200 premium fabrics, 20 collars, and 15 buttons that can fill a wardrobe with hundreds of combinations, with no two ever being the same. Though needing two weeks for orders to be completed, all shirts are handcrafted in the western region of France by century-old ateliers.

“After years of purchasing custom shirts in both Europe and America, we saw a void in the industry, and developed a non-traditional way to integrate both e-commerce and brick and mortar into our company foundation,” said Manuel Guardiola, President and Co-Founder ofManuelRacim. “We are thrilled to introduce our made-to-measure shirts to the New York market, and further reinforce the brand as a staple in the menswear retail industry.”

ManuelRacim made-to-measure is located at 44 Hudson Street. For more information, visit their website.