It’s always difficult to trust a product based off of what you read, or hear, or even see. I think the best way to tell a product’s validity, or commercial hype, is when it’s sold out in more places than you’d except. That’s Claudio Riaz instant Lash Mascara for you. By creating a mascara that conditions to promote fuller, longer and softer lashes, plus doubles as an eyeliner – this two in one system has been flying off the shelves everywhere. Some online retailers have actually capped a limit on how many can be purchased with each transaction.

But what do you expect from a man that has worked at some of the world’s most respected makeup houses including Estee Lauder, Shiseido, Nars, Bobbi Brown, Laura Mercier, Cle de Peau, and Darphin – just to name a few – before branching out on his own. His claim to makeup fame started with the understanding of the application above anything else. Which is brilliant when you think about it? How many millions of dollars do you think is spent each year by individuals who are suggested product they have know idea how to use? That’s like having a drivers license but not knowing the basics of driving.

I don’t know if the entire collection is a double, dare I say triple whammy, but I know Riaz has significantly reduced my product purchase to consumption ratio.