ISSA, the world’s first silicone electric toothbrush. My, doesn’t that sound… futuristic. Well the future is here and it’s taking over how we do everything, even how we brush our teeth.

Swedish based company FOREO launched ISSA, a revolutionary toothbrush that will forever change the dental industry. The ISSA uses high-intensity pulsation via soft silicone bristles that glide along the teeth, brushing as you would with a manual toothbrush. Since it does not oscillate like its competitors (what competitors? I know!) bristles are not abrasive and are gentle enough for the gums. There are a lot of other health notes that would be of great use to all of us, but let’s skip all of that and tell you why we love Issa.

First of all, this toothbrush is amazing. I brushed with it the other day, ate a caramel KIND barand my teeth were still squeaky clean – no lie! When you’re constantly on the go, the last thing you want to worry about are your teeth feeling like a layer of film is growing with every bite you take. YUCK! Secondly, you can take this brush with you everywhere. There’s an ISSA mini for kids (or for those kids at heart) that easily doubles as the perfect travel brush. Bristles dry quickly so no worries on a damp, bacteria growing head in your luggage. And don’t fret running out of battery or the bristle head wearing down, you only need to charge it twice a year, and change the head once a year. Yep, you read that correctly! Charge the battery TWICE a year, and bristle heads are changed ONCE a year. I bet your looking at all your other toothbrushes sideways now. Rightfully so too.

Imagine the savings. Imagine your personal carbon footprint getting smaller and smaller. Imagine a world of beauty through the eyes of FOREO.

For more information on ISSA and FOREO visit them online.

Wait… we know you want a few more facts about what ISSA can do, so here you go:

  • Extra gentle, nonabrasive, soft silicone bristles offer a gentler, more comfortable brushing experience while effectively removing plaque and stains, and preventing cavities
  • Smile Helpers called ‘Glee’ J and ‘Glum’ L motivate users to maintain a brushing routine while ensuring that they brush every area of their mouths twice a day for 2 minutes
  • Ultra-hygienic nonporous silicone brush that is quick-drying, easy to clean and minimizes the spread of harmful germs by being resistant to bacteria build-up
  • 3D flexibility in the ergonomic brush head adapts to any tooth surface and curves to the shape of the mouth to reach every tricky crevice
  • Smart investment with no replacement brush heads required for 1 year
  • Travel-friendly with a compact design and no charging dock required
  • 100% waterproof with an extraordinary battery life lasting up to 365 uses per full charge
  • Equipped with 8-speed adjustable pulsations