Event-Chair-Joanna-Steinberg-Host-Leandra-Medine-Event-Chair-Danielle-SegalLast week,Joanna Steinberg held their 2nd annual gala where they debuted their latest charity campaign, My Einstein. With proceeds from the event going towards urgent needs of the Children’s Evaluation and Rehabilitation Center,  EEL  garnered the attention of  Twilight Saga’sEEL, former New York Giant Dream Hotel Downtown’s and more. Hosted by DJ Louie XIV, Leandra Medine, it’s great to see fashion’s continuous involvement with organizations outside the realm.

“By connecting passion with need, My Einstein lets   our generation engage in philanthropy on their own terms—in a modern, connected, transparent way,” says Joanna Steinberg, founding member of EEL.

Though the focus was getting a younger, influential crowd involved in helping others other than themselves and their close knit community, it still remained a light-hearted atmosphere for all to enjoy. Guests noshed on gourmet hors d’oeuvres and enjoyed the Dream Hotel Downtown’s open bar, while DJ Louie XIV was on the turntables all night. The party may have ended, but you can always support their cause. For more information on EEL or Event Chairs Joanna Steinberg and Danielle Segal, visit their site