Yesterday, Tommy Hilfiger announced its Spring 2015 global advertising campaign – I DO HILFIGER. The fictional “Hilfigers” family was photographed by Craig McDean in Sonoma, California depicting the wedding of their carefree, effervescent daughter played by modelBehati Prinsloo.

For this season, silhouettes weren’t your typical black tie affair. It’s the classic tailoring of well-made anything, meets the boho-mod side of rock and roll. It’s the outfit you’ll dance all night it, and never feel like you weren’t dressed appropriately. It’s the dress, or top, or bottom that was designed to dress up, and down, and up again. Basically, the sky is limit with how you style it.

“This season, The Hilfigers celebrate a family wedding with their own twist,” said Tommy Hilfiger. “Inspired by my own family and the spirited heritage of the Tommy Hilfiger brand, the campaign captures a unique, eclectic mix of attitudes and styles. For Spring 2015, our collection fuses a relaxed rock-and-roll edge with our signature stamp that’s East Coast cool.The Hilfigers embody a free-spirited interpretation of the fun and irreverent attitude that’s at the heart of our brand.”

The I DO HILFIGER that breaks worldwide in 2015 with a multi-media program through an online, print, outdoor and social media presence features Jourdan Dunn, Arthur Kulkov, Julia Hafstrom, Bernard Fouquet, RJ King, RJ Rogenski, Ronja Furrer and and Chloe Blackshire.