Some of the most common mistakes of applying concealer are 1. Applying it to thick and 2. Rubbing it in too much. At times people blame their inability to apply makeup, and in this case, concealer to their lack of skill; when it fact you can blame it on the brand. Unfortunately, if you’re using Anastasia Beverly Hills Concealer the problem is probably you.

This newest addition to her collection is definitely a force to be reckoned with. As someone who was obsessed with makeup up until my junior year of college, I pride myself on my makeup knowledge. But since Instagram has turned everyone into a makeup expert, it’s been difficult to find out what’s worth the money – and this concealer, as well as most of her line, definitely is.

It’s a very light formula which enables you not to use in excess. So don’t dig your finger or jab your brush inside, you’ll wind up wasting much of it. As you glide it gently under your eyes, you can see the coverage instantaneously without going over with seconds. The creaminess prevents an ashy look as well settling into fine lines. But the most impressive aspect was its ability to stay in place all day. I actually wore mine during a festival and was taken aback by its barely there weight.

Anastasia Beverly Hills Concealer is available in 10 shades online at