I’m not a fan of football and all that’s included, but there’s something about the hype that comes along with the game that makes you want to take part in all festivities. With Tom Brady as UGG for Men Brand Ambassador, you’re taken to a personal aspect of sports in “For Gamechangers.” Depicting his career starting on the team bus in high school to University of Michigan to his 1999 draft to his infamous Superbowl win, the audience is taken through decade long journeys capturing as much emotion possible in less than a minute. An emotion hard to replicate but definitely felt in this short.
“We know that when men are comfortable, they are confident, and that confidence is what defines the UGG man,” said Nancy Mamann, Vice President of Marketing for UGG Australia. “The fall campaign opens up this insight and takes a closer look at the kind of men we are talking about, starting with Tom Brady.”
Hmm… starting with Tom Brady? We look forward to seeing which men follow suit.
“For ____ For Men” campaign will run from September 2013 through December 2013 and followed by a social media contest later this month, allowing UGG lovers, and there are millions of you, to nominate men you think are #UggMenOfCharacter via Instagram and Tumblr. One grand prize winner will receive a $10,000 for the most votes. The contest will kickoff mid-September.
For more information on the campaign or UGG Australia, visit them online. To see behind the scene footage of the making of “For Gamechangers” click here.