Yes, it is that time for the run where everyone looks like they participated in a Holi celebration. It’s the largest 5k event series in the world, and this year with its The Color Run Dream Tour, Presented by Lay’s® theme, the impossible will become possible. Think unicorns, foam clouds, color throws, brand new Foam Zone and Dream Wall. I have no idea what this means in terms of production, but I feel you passed participants must be lacing up your sneakers right about now.
“We want The Color Run to bring happiness and health to people’s lives, and even be the motivator that kicks off Color Runners’ healthy lifestyles. We are excited to come to New York City and give Color Runners the opportunity to step into a dream with us and enjoy a 5k that inspires people to get out and be active with their friends and families, all while having a blast!” said Alec Fowler, The Color Run’s event director.
So what do you get when you sign-up? Well besides benefitting Back on My Feet, a national organization that uses running to create self-sufficiency in the lives of those experiencing homelessness, each runner receives a custom race kit. The kit includes a limited-edition Dream Tour race shirt, a Unicorn Finisher’s Medal, embroidered headband, fun temporary tattoos and a color-in runner’s bib—to inspire participants to decorate and color their runner’s bib. There’s even an upgrade option where additional swag is available with the deluxe registration package. Participants can add even more color with accessories, clothing and fun dream inspired items at The Color Run store.
The Dream Tour will be making stops all around the world and is anticipated to visit more than 27 countries in 2017. [So their bound to brighten up a city near you!] Registration for The Color Run Dream Tour, Presented by Lay’s® in New York City is open until the start of the run. So, who knows? We may wind up running alongside each other. It could even turn into a Tillie Tries!