This month, (RED) launched new and more innovative ways for being to get involved in the fight against AIDS. With their new partnerships with Fab, AMC Theatres®, HEAD Tennis and BED BATH & BEYOND, your everyday purchases can aid in the purchase of lifesaving medicine which can prevent transmission of HIV from moms to their babies. What many don’t know is that the cost is as little as 40 cents a day. To put into perspective, that summer dress you bought from GAP for $69.50 medicates a mother for up to 6 months.
“We have so many great new ways this summer for everyone to join the fight against AIDS, no matter where you are or what you love doing. Huge thanks to our partners for transforming summer fun times – such as watching a blockbuster movie or shopping – into a smart and easy way to support the incredible work of the Global Fund,” said (RED) CEO Deborah Dugan.
Read below for different ways you can get involved –
Fab and (RED) have come together to open a (FAB)RED Pop-Up store on Fab.com. The collection will feature (RED) products from partners including Beats by Dr. Dre, FATBOY, HEAD Tennis, Bottletop, FEED, Nanda Home and Bugaboo. Plus, Fab and (RED) have collaborated on a new range of limited edition T-shirts and tote bags – priced at $25 and available in red and white – with slogans such as ado(RED), inspi(RED) and unp(RED)ictable
BED BATH & BEYOND
A new $25 (BED BATH & BEYOND) RED gift card is now available nationwide at Bed Bath & Beyond. Bringing the fight against AIDS to Bed Bath & Beyond stores across the country and also available online, every gift card purchased triggers a $1 donation to the Global Fund to help its work on the ground in Africa.
HEAD Tennis is joining (RED) and the fight against AIDS with the launch of a HEAD (PRODUCT) RED Special Edition bag collection. Featuring a backpack and a racket bag, the new (HEAD) RED collection will donate 40% of the profit from each bag sold to the Global Fund to fight AIDS.
Showing their support through a public service announcement, AMC is donating PSA screen time for (RED)’s ’40 Cents’ TV spot featuring Penelope Cruz, Javier Bardem, Julianne Moore, Hugh Jackman, Naomi Watts, Jane Lynch, Kerry Washington, Bryan Cranston, Christy Turlington, Benicio del Toro, Ludacris, and the Jonas Brothers.