130905_CHIC-GIVING_STORE-EVENT_358It’s not Thankful Thursday, but its fashion week, so we’ll make this one exception. One of the worlds most well known fashion companies, BCBGMAXAZRIAGROUP, recently launched ‘BE CHIC BY GIVING’ charity initiative with Fashion Delivers. Fashion Delivers commitment to helping poverty and natural disaster struck areas by distributing men’s and women’s clothing and home furnishings complements BCBGMAXAZRIA’s brand identity.

From September 5 – 7th, BCBGMAXAZRIA US and Canada locations held a 3 day event series with something different each day. The first day clients enjoyed a glass of champagne as they shopped the latest styles. With every apparel item purchased, BCBGMAZAZRIA then donated one item to one of the five charities chosen by Fashion Delivers.

During the launch, Max and Lubov Azria, welcomed press, bloggers and charity supporters including singer Michelle Williams and NBC’s Today Show Editor and Style Guru Bobbie Thomas. As attendees noshed on macaroons and sipped champagne, associates were aiding guests in finding pieces for their wardrobe ultimately helping others in need.

For more information on BCBGMAXAZRIAGROUP, visit them online. For information on Fashion Delivers philosophy or how to get involved, visit them at (www.fashiondelivers.com).