Today we’ve been coaxed to believe that “all natural” and “organic” are ways to describe eco-friendly items, where in the real scheme of things they’re just marketing jargon to convince consumers of that. So, on this Earth Day we’ll be showcasing the brands that use nothing but natural ingredients, give back to Mother Nature with every purchase, or both. Because, on Earth’s day… let’s really make it about her.
DECLEOR Paris recently launch two new products that incorporate responsibly sourced botanical ingredients from around the world. The Anti-Pollution Hydrating Gel Cream and Anti-Pollution Hydrating Active Lotion provides hydration to the skin with an ethereal softness. Plus throughout the month of April, DECLEOR will be donating 25% of SITE-WIDE sales to Earth Day Initiative. So whether you purchased from their “green” line or other collections, a portion of your money goes to EDI.
Red Flower is an entirely botanical based, 100 percent vegetarian and paraben-free beauty brand. The Illuminating Rose Collagen Renewal Face Serum contains 45kg of damask rose petals and 10,000 cold-pressed cloudberry and raspberry seeds in every bottle for immediate radiance and circulation boost to plump up the skin. So there’s a whole lotta Earth going into you every day… or however often you use it.
Jurlique consciously minimizes their carbon footprint every day by implementing processes from production to execution. They save over 2,000 kiloliters of water each year by transporting it from their factory to their farm down the road to help their plants grow, installed 260 solar panels on their farm and warehouse and transitioned some of their old aluminum tubes to plastic packaging to eliminate 70% of waste during production.
The 7 free Surya Brasil lacquer is 100% Natural, Vegan & Organic and the Exotic Animals Nail Polish Collection is inspired by nature’s vibrant colors. Each shade is dedicated to a specific exotic animal from around the world. For those who don’t know what 7 free means, it stands for – no DBP (dibutyl phthalate), no formaldehyde, no parabens, no toluene, no beeswax, no ingredients of animal origin, and no animal testing.
Nuori is a Danish beauty line that has a start-by and expiration date. The first date tells you the latest date you can start using it, and a reminder of when it’s time to bid adieu to your products. Most brands fill their items with synthetics, water, and fillers to help their stuff last longer than they really should. Nuori is 100% natural and free of parabens, mineral oils and petrolatums, PEGs, PPGs, MEA, DEA and TEA, phthalates, silicones, and sulfates. As they are so fresh, their life typically runs no more than 12 weeks.
Pacifica is 100% vegan, free of animal ingredients and testing, and formulated with no parabens, petroleum, SLS, sulfates, phthalates, talc, carmine and FD&C colors. Their focus remains on using recyclable packaging and sustainably harvested ingredients. They even help consumers recycle their purchases through their Power of Love Recycling Program.
Strange Invisibles perfumes is made of certified organic, bio-dynamic, hydro-distilled essences, and customized Esprit de Cognac alcohol. Hydro-distillation is used to retract the necessary oils, capture the aroma of the plants, while maintaining the chemical properties for the six month aging process. So no more of that watered down nonsense you pay upwards of $100 for.
de Mamiel botaniques utilizes some of nature’s finest ingredients to “treat, heal, balance and renew.” Each formulation not only looks at what is inside, but checks for the skins response whilst incorporating a holistic factor. Altitude oil is the ideal antidote for in-flight stuffiness with Lavender, Eucalyptus, Fragonia, Peppermint and Lemon Myrtle. This concoction aids in protecting and supporting the immune system and keeping a clear head. Perfect for those stressful metropolitan days!