IMG_1868 Adrianna Beer, brains behind HADRIA, brings to us a collection that’s not only feminine and beautiful, but strategically manufactured to accentuate the silhouette. At first, it sounds like the same story all designers produce until you realize, she doesn’t do apparel (though she has a degree in womenswear from Parson School of Design). It’s created all through the help of a jewelry collection comprised of rose gold, silver, agate, onyx and more. Utilizing geometric shapes, her pieces can be layered to elongate the human form – something you haven’t seen intentionally done before.

Recently, after falling in love with her collection, we got the inside scoop on her fashion history, thoughts on celeb designers and what’s in store for the future.

Tell us a bit about your history in fashion.         
I trained at Parsons the New School for Fashion Design, receiving a BFA in Women’s Wear Design. I have worked as both a women’s wear and accessory designer, and fell in love with jewelry making after supplementing my studies with wax carving and silver smithing classes. I have always been drawn to accessories, as I find the ancient techniques, history and process fascinating.

What’s the inspiration behind your collections?
For me, the most interesting and inspiring pieces are those which are aware of the linear and geometric qualities of the body. I like to play with and accentuate both the positive and negative spaces of the human form, and am highly influenced by both vintage and tribal references.

How does this collection differentiate from the last? Or what sort of message, if any, were you trying to convey that you refrained from portraying in the past? A sense of maturity, artistic influence, etc.
I continue to refine my craft and vision, making each season able to easily mix and match with wearer’s existing pieces. Although the SS14 Collection stays true to Hadria’s conceptual nature, more than ever before, it innately lends itself toward everyday wear.

UntitledAre there any collaborations in the future? What’s next on the bucket list of fashion stardom are you looking to cross off with you brand?
I have some exciting collaboration ideas in the mix for next fashion week and am going to include a lot more unisex pieces within the collection.

What separates you from the other brands out now? What is lacking in the industry that you feel you are concentrating on?
Hadria has a playful conceptual edge that is translated in a wearable way. It balances a hard edge with a feminine undertone.

How do you feel about celeb designers, when trained designers like you, study the art and hone the skills?
Through technology, the world’s fascination and connection with ‘celebrity’ is ever-growing and expanding. This allows many celebrities the ability to leverage their name as a platform from which to build a brand, promote designs and profit. I feel some celeb designers should be recognized for their designs, as some truly have talent and passion. However, others serve merely as billboards to churn product and make money. As a designer I believe there is no place to be threatened by the current media world, but to always be ready to produce a new idea.