Gudrun Sjödén’s concept store officially opened its doors Friday, March 7th. The night before,StyleLikeU hosted an event to welcome Sjödén, Sjödén lovers, and press to preview and purchase the collection before its big Greene Street debut.

Guests noshed on hors d’œuvres and champagne as Gudrun whisked through the quickly multiplying crowd to meet and thank her adoring fans. Lucky for us, we chatted the day before. Ranging from $20 to upwards of $300, this collection is packed with seasonless pieces for every age and style identity.

“I want my stores to feel pleasingly surprising and lush. We use only natural materials in our collection and we do the same when we design interiors. We renovate respectfully, use natural paints and pigments, mix wood, glass, metal, and concrete, and hand-paint vintage furniture and details on the walls and floors. The bland and the artificial are simply not allowed. Everything should express the soul of our company: intriguing, artistic, and sustainable with a Nordic aesthetic,” says Gudrun.


Gudrun Sjödén New York store is located at 50 Greene Street in Soho. For our readers not in New York or not located near a store, shop online at Gudrun Sjödén.