ETRO S/S 2013 RUNWAY REPORT

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As we clamored backstage to chat with Etro’s Creative Director’s, Veronica and Kean Etro, we were able to quickly scope out the collection, that was to be sent down the runway, and immediately understood what we overheard Veronica saying to the editor’s near us, “I really needed to keep the shapes clean, primal almost, rational, to show off the decorative-ness of the prints,” Veronica reasoned. “And with the prints I was interested to use other things than just flowers – animals like parrots and butterflies to bring them alive.” Etro’s simplicity in silhouettes – of oriental origins featuring Kimono, Judo and Origami shapes and cuts – provided a canvas for the intricate yet delicate hand-painted flower, insect, and animal decorations that adorned them.

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Themes – Japanese-inspired collection featuring revised kimono, with a mix of vertical stripes and handmade floral prints

Colors – Optical white, rust, tobacco, earthy green, electric blue, crimson, canary yellow, coral, meadow green, black

Key Items – Tunics-over-pants; caftans; striped one-shoulder dress; structured Kimono-style tunic jackets

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Prints/Patterns – Handmade prints, braiding, oversized printed flowers, vertical stripes, animal prints

Fabrics – Silk, wool, stretch cady, twill, cotton, bead embroideries, sequins, cashmere

Accessories – Trim strap sandals with chunky metal heel, thin strapped flat decorated with stones, envelope bags closed via Origami folding or a knot, chandelier earrings embellished with stones and crystal

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Swag – There were tons of wearability – would work for almost any body type – in this collection that we truly appreciate from fashion houses. The prints, decorative touches, and boldness may not be everyone’s taste but, a bold modern and eclectic woman would enjoy a caftan or two to lounge around a yacht or poolside in the spring and summer months.