Actually, the funny thing is that I didn’t start with fashion. I first studied beauty (make up and hair) design, but I quickly realized that my passion lies in fashion design, so I went back to school in Korea studying fashion design. After graduating I started my own label.
CRES. E DIM. comes from CRESCENDO and DIMINUENDO. In music, dynamics usually refers to the volume of a sound or note. The term “Crescendo” translates as gradually becoming louder and “Diminuendo” means gradually becoming softer.
The SS14 collection is different from FW13, more and more mature in the design and better suited to the reality of the market. Also the theme changed, I always get inspired by artists with strong concept or personality. This season, I was inspired by the work of Renee Verhoeven for the details and Michael Hansmeyer for the global structure.
I would love to collaborate with talented artists. I will try to connect with other artists for the next seasons. The principal goal for CRES. E DIM. today is to be globally known as a contemporary designer brand and sell on international markets.
I wish that people would wear the clothes that they deeply want to wear instead of wearing fashionable trends; so many brands just follow trends. CRES. E DIM. aims at being authentic despite of trends. CRES. E DIM. will always be CRES. E DIM.- always itself. It’s what I like, what I feel, my true personality.