Backstage @ Coach SS’18 | Redken

Hair inspiration: Redken Global Creative Director, Guido Palau
Doing some very easy hair on the girl, Wax Blast is my main product leaving all the girls textures they are, putting the Wax Blast on to bring it down a little grungier, a little bit rock and roll. You know I’m doing that little bedhead thing on the crown that feels like they’ve slept in their hair, messy middle parting, showing the ears again to give a little shape but very cool sort of downtown; but the wax part is the kind of giving the style away. The texture is the thing that kind of unifies everyone…because everyone’s got different shapes, every girl’s got different textures, and we’re embracing that.

I’m using Forceful 23 hairspray, just to fix the crown.

The wax just kind of gives it, you said some shape and keeps it piecy?

Well it kind of takes away the volume. I don’t think of rock and roll girl’s hair as particularly dry looking. I want it to have some sort of sweatiness. The Wax Blast is a great one to just put in and it kind of flattens the hair. I mean, flattens the shine off, makes it a little bit more matte and then makes it a little bit more grungy kind of thing. The clothes are super pretty, the girls are pretty. And the guys are same… just emphasizing them with the product being the thing, so trying to keep their cuts, their own personality.

It is about personality but the product is unifying it, giving it a little rock and roll kind of, clubby kind of feeling.

Were there any specific rock and roll people that they cited?

Joan Jett, kind of girl in a nightclub, with a guy hanging off a guy. You don’t know if the guy is in a band or with a boyfriend but you know, those kinds of girls that are sort of like more boyish. Debbie Harry but it’s not particularly Debbie Harry hair. Paired with that kind of girl that would be hanging out in a nightclub – CBGBs or somewhere in the late seventies.

And the clips are all just taking the volume down by the ears?

Yeah, basically if you just put it in and let them go off, you don’t know what they’ll do so it’s a safety (laughs).