88 RUE DU RHONE, an “affordable luxury” brand of watches, has joined the ranks of some of the Swiss made old timers. Created by the grandsons of Raymond Weil, Elie and Pierre Bernheim, these men took everything their grandfather cultivated and combined it with their modern day entrepreneurial ideas to design pieces for today’s luxury market. From black alligator padding with red stitching to a diamond dial to the significance in the company’s name, (you really should look it up. It’s quite interesting.) there’s no denying these men devoted time, effort and lots of passion to coin what they’ve established today.


Currently available online and in-store at several high-end retailers, 88 RUE DU RHONE is 100% Swiss made and the 2013 Time Sponsor of BAFTA.